Average Order Value Calculator

Calculate average revenue generated per order.

Enter your numbers

Average order value€40.00
Revenue€50,000.00
Number of orders1,250

Use values from the same reporting period and attribution method.

Practical guide

Average Order Value Calculator

Worked example

Here is a simple Average Order Value example:

50,000 order revenue ÷ 1,250 orders → 40 AOV.

Common mistakes to avoid

  • Use net or gross revenue consistently.
  • Exclude cancelled orders where appropriate.
  • Segmenting customers can reveal useful differences.

Frequently asked questions

What does the Average Order Value calculate?

Calculate average revenue generated per order.

Which formula is used?

AOV = total order revenue ÷ number of orders

Can I rely on this result?

Use the result as a planning estimate. Check important financial, tax, legal, investment, or health decisions with a qualified professional.