Worked example
Here is a simple Customer Acquisition Cost example:
12,000 acquisition costs ÷ 80 new customers → 150 CAC.Customer Acquisition Cost Calculator
Calculate marketing and sales cost per new customer.
Sales and marketing costs€12,000.00
New customers80
Use values from the same reporting period and attribution method.
Practical guide
Customer Acquisition Cost Calculator
Common mistakes to avoid
- Match costs and customers to the same period.
- Include relevant sales costs.
- Compare CAC with customer lifetime value.
Frequently asked questions
What does the Customer Acquisition Cost calculate?
Calculate marketing and sales cost per new customer.
Which formula is used?
CAC = acquisition costs ÷ new customers
Can I rely on this result?
Use the result as a planning estimate. Check important financial, tax, legal, investment, or health decisions with a qualified professional.