Worked example
Here is a simple ROAS example:
12,000 ÷ 3,000 → 4.0 (400%).ROAS Calculator
Measure revenue returned for every unit of advertising spend.
ROAS multiple4×
Revenue minus ad spend€7,500.00
Revenue attributed to ads€10,000.00
ROAS measures ad efficiency, not total business profit.
Practical guide
ROAS Calculator
Common mistakes to avoid
- Use revenue from the same attribution window.
- Do not confuse ROAS with profit margin.
- Compare channels using consistent attribution rules.
Frequently asked questions
What does the ROAS calculate?
Measure revenue returned for every unit of advertising spend.
Which formula is used?
ROAS = revenue attributed to ads ÷ advertising spend
Can I rely on this result?
Use the result as a planning estimate. Check important financial, tax, legal, investment, or health decisions with a qualified professional.