Worked example
Here is a simple Cost per Acquisition example:
2,000 spend ÷ 80 acquisitions → 25.00 CPA.CPA Calculator
Calculate advertising cost per conversion or acquisition.
Advertising spend€2,000.00
Conversions80
Use values from the same reporting period and attribution method.
Practical guide
CPA Calculator
Common mistakes to avoid
- Define the acquisition consistently.
- Use the same attribution window.
- Compare CPA with the value of the result.
Frequently asked questions
What does the Cost per Acquisition calculate?
Calculate advertising cost per conversion or acquisition.
Which formula is used?
CPA = advertising spend ÷ conversions
Can I rely on this result?
Use the result as a planning estimate. Check important financial, tax, legal, investment, or health decisions with a qualified professional.