Worked example
Here is a simple Click-Through Rate example:
1,250 clicks ÷ 250,000 impressions × 100 → 0.5% CTR.Click-Through Rate Calculator
Calculate clicks as a percentage of impressions.
Clicks1,250
Impressions250,000
Use values from the same reporting period and attribution method.
Practical guide
Click-Through Rate Calculator
Common mistakes to avoid
- Use clicks and impressions from the same report.
- Benchmarks vary by channel.
- High CTR does not guarantee conversions.
Frequently asked questions
What does the Click-Through Rate calculate?
Calculate clicks as a percentage of impressions.
Which formula is used?
CTR = clicks ÷ impressions × 100
Can I rely on this result?
Use the result as a planning estimate. Check important financial, tax, legal, investment, or health decisions with a qualified professional.